In a market dominated by longtime established brands, how does a newcomer disrupt the industry? The answer lies in the story of KemoSabe, a brand that has taken the cowboy hat industry by storm with its innovative approach and dedication to delivering an unparalleled customer experience.
At first glance, KemoSabe may seem like just another hat brand. However, it's far from ordinary. The product itself is fantastic, but what sets KemoSabe apart is its focus on the creation of a remarkable brand experience.
One of the key strategies employed by KemoSabe is customization. Unlike other brands that offer limited options, KemoSabe allows customers to completely customize their hats. And yes, they charge more for it, up to $10,000 for diamond charms. But here's the genius part – they don't just sell hats; they sell stories. Every ribbon and charm is hand-sewn, and every custom brand is done right before the customer. This involvement in craftsmanship elevates the perceived value of the product, making it more than just a hat but a piece of art.
But it's not just about the product; it's about the entire experience. From the moment you step into a KemoSabe store, you're greeted with a sensory overload – the smell, the music, the complimentary cocktails, the ambiance – it's all carefully curated to immerse you in the world of western luxury.
And this experience doesn't end at the store. KemoSabe understands the power of social media and word-of-mouth marketing. By giving customers something worth talking about, they essentially become brand ambassadors, spreading the word and generating free promotion. In 2023 alone, celebrities like The Kardashians, Justin and Hailey Beiber, Rihanna, Alix Earle, and more flocked to their flagship Aspen store to create their hats, and shared about it on social media. The hashtag #KemoSabe has over 10.9 million views on TikTok.
In a world where most brands focus solely on the product, KemoSabe stands out by prioritizing the experience. They understand that to succeed in an oversaturated market, you need more than just a great product – you need a compelling story, an unforgettable experience, and unwavering consistency across their stores.
“Kemo Sabe's drive is fueled by Wendy Kunkle and her women-led team. "Make Everyone Feel Important" is the Kemo Sabe mantra since 1990. Today the store prioritizes this guiding principle through their exceptional customer service and genuine connections. The Kemo Sabe Sales Wranglers are committed to personal and custom shopping experiences, crafting head-turning details that bring your dreams to life. Kemo Sabe pays homage to their western roots and strives to create a timeless style.” -KemoSabe Website
So, if you're a new business looking to make your mark, take a page out of KemoSabe's book. Focus on creating an authentic experience that resonates with your customers. Give them something worth talking about, and watch as they convince themselves, and everyone watching, that they need your product.